Many people with chronic health conditions search social media, including YouTube videos, to learn more about how to manage their diagnoses. But these videos differ in how well they communicate information and hold viewers’ attention. A better understanding of how patients engage with medical information is important for improving the use of health care resources and the quality of care. A new study sought to understand how people engage with health information in YouTube videos on diabetes. In the study, researchers developed an approach to identify videos with differing levels of medical information and examined viewers’ engagement with those videos.
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